SEO 2015

In the last couple of years the SEO world has changed quite a bit.

Where as in 2007 it simple was sharing links and getting backlinks to your website.
I was like "I scratch your back, please scratch mine", that still works and is important, however its not enough anymore. Using the right directory structure and having the correct filenames/images names still works and helps google to figure out what type of "keyword" the content is all about. 

But you need more:

beside the links you also need to 

• provide relevant content

• get links from authoritative websites

• make sure google doesn't see it as link hacking  

• buying links is a big no-no (or NO NO!)

• be aware that Exact Match Domain has lost some value

• have fresh content

• has lots and lots of usable content

• have social interactions

• or customer feedback

• be unique

• ... 

just to make a couple of thing.


Its kind of crazy:

but being unique still works - and my name (rene saltzherr) still gets the most important info to the top. 

Now working to get a new website to the top of google for specific keywords. 
Which works but is some work .... and you need patience.

So if you are looking for a pintail longboard copy this link:

>>  http://longboardsusa.com/pintail-longboard/

modify it a little and post it on your website.  (yep longboards that's what I'm working on).

For example use:
best pintail longboards
the most outrages pintail longboards
buy a pintail longboard
a friend of mine is looking for a pintail longboard
where to find a cheap pintail longboard
which pintail longboard is made in the USA
the best 50 pintail longboards you can buy for little money
get a 40 inch pintail longboard for less
discount pintail longboard
free shipping on pintail longboard
get a pintail longboard 45 inch
how good is a stella pintail longboard
which brand pintail longboard is better
.
.
.

or any variation and help me get some link juice.

I realize every link splits the juice however give me some and it will help me go to the top.
pls RT.

Search Engine Optimalization SEO

Search engine optimalization or SEO is not as difficult as it looks.

You just have to understand in how google rates pages and where it looks at. There are several aspects which you can play with, some by construction your pages (html) a little different and some by making sure other people find your pages interesting enough.

Your own pages

You can tweak your page a little by making sure you page title is set to usefull and adding some keywords in the header, but the impact is not that big. Also the name of your file can make a difference, so don't call it "page1.html" or "page2.html", but name it like you want it to be found.
I want my pages to be found by looking for rene saltzherr, so I renamed my pages to "home_rene_saltzherr.html", "links_rene_saltzherr.html" etc.
Don't try to spoof keywords, just use the absolute minimum as too many start to work negative pretty quickly.

Other people's pages

The biggest impact do other people have on you. Its a very simple concept the more people link to your page, the more google thinks it should be interesting for others.
So start exchanging page links with other people. Just add a page with links (should ofcourse be related and usefull) to your website, in sections like: references, other interesting stuff etc.,
Than add add link to an other web site and send the appropriate web master an email like "
I think your info is relevant to my readers, I added a link to your page, please provide the same service to your readers and link back to me.
Make sure you give them the html text to do this, so they only have to cut/paste and they are done. You can than also influence what will appear and how the links might be called.

Its a simple "I scrath your back, please scratch mine" approach.

After they have done this, and google has come around for grabbing this link, you could remove the link again, but that's up to you.

This cross linking has the biggest impact, way more than what you can do with your pages, so just try it out and see the results.

So please add a link to your web site with Web site of Rene Saltzherr and see what happens.
You should see your pages go up on google search pretty quickly.
Happy linking.

Google is getter cooler by the day

Recently revisted some of the Google gadgets. The personal home page builder is getting very good, just some more portlets and they are there. The google finance stock ticker is awesome. Always wanted to have a viewer like that. Shows all events on the time axis and allows for cool scrolling and zooming. One of the coolest gadgets seen in time.
See finance at google

Just back from vacation and back in the office. Decided to sign-up for blogger.
Playing with the interface and seems to be pretty easy to do.